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Editorial Board.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. ii, doi. 10.1287/mksc.2022.eb.v41n5
- Publication type:
- Article
Focus on Authors.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 597, doi. 10.1287/mksc.2022.1390
- Publication type:
- Article
Editorial: Next Steps for Frontiers in Marketing Science.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Strategic Communication Before Price Haggling: A Tale of Two Orientations.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 494, doi. 10.1287/mksc.2022.1363
- By:
- Publication type:
- Article
Identifying Food Labeling Effects on Consumer Behavior.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 554, doi. 10.1287/mksc.2022.1356
- By:
- Publication type:
- Article
The Market for Fake Reviews.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 468, doi. 10.1287/mksc.2022.1353
- By:
- Publication type:
- Article
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 513, doi. 10.1287/mksc.2022.1351
- By:
- Publication type:
- Article
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 576, doi. 10.1287/mksc.2021.1347
- By:
- Publication type:
- Article
Intertemporal Price Discrimination in Sequential Quantity-Price Games.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 538, doi. 10.1287/mksc.2021.1345
- By:
- Publication type:
- Article
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift.
- Published in:
- Marketing Science, 2022, v. 41, n. 5, p. 445, doi. 10.1287/mksc.2021.1344
- By:
- Publication type:
- Article