Works matching IS 07322399 AND DT 2022 AND VI 41 AND IP 4

Results: 12

Editorial Board.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. iii, doi. 10.1287/mksc.2022.eb.v41n4
Publication type:
Article
Focus on Authors.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 439, doi. 10.1287/mksc.2022.1374
Publication type:
Article
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 282, doi. 10.1287/mksc.2022.1371
By:
- Bronnenberg, Bart;
- Dubé, Jean-Pierre;
- Joo, Joonhwi
Publication type:
Article
Valuing Intrinsic and Instrumental Preferences for Privacy.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 235, doi. 10.1287/mksc.2022.1368
By:
- Lin, Tesary
Publication type:
Article
Implications of Revenue Models and Technology for Content Moderation Strategies.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 403, doi. 10.1287/mksc.2022.1361
By:
- Liu, Yi;
- Yildirim, Pinar;
- Zhang, Z. John
Publication type:
Article
Reputation Inflation.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 305, doi. 10.1287/mksc.2022.1350
By:
- Filippas, Apostolos;
- Horton, John J.;
- Golden, Joseph M.
Publication type:
Article
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 341, doi. 10.1287/mksc.2021.1346
By:
- Liberali, Gui;
- Ferecatu, Alina
Publication type:
Article
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 420, doi. 10.1287/mksc.2021.1340
By:
- Kim, Mingyung;
- Bradlow, Eric T.;
- Iyengar, Raghuram
Publication type:
Article
Regulatory Spillovers and Data Governance: Evidence from the GDPR.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 318, doi. 10.1287/mksc.2021.1339
By:
- Peukert, Christian;
- Bechtold, Stefan;
- Batikas, Michail;
- Kretschmer, Tobias
Publication type:
Article
Integrating Textual Information into Models of Choice and Scaled Response Data.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 387, doi. 10.1287/mksc.2021.1337
By:
- Kim, Hyowon;
- Allenby, Greg M.
Publication type:
Article
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 367, doi. 10.1287/mksc.2021.1335
By:
- Chan, Tat;
- Hamdi, Naser;
- Hui, Xiang;
- Jiang, Zhenling
Publication type:
Article
Persuasion Contest: Disclosing Own and Rival Information.
Published in:
Marketing Science, 2022, v. 41, n. 4, p. 254, doi. 10.1287/mksc.2021.1333
By:
- Iyer, Ganesh;
- Singh, Shubhranshu
Publication type:
Article