Results: 12
Editorial Board.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
- Publication type:
- Article
2020 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 388, doi. 10.1287/mksc.2021.1286
- Publication type:
- Article
Focus On Authors.
- Published in:
- 2021
- Publication type:
- Book Review
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 305, doi. 10.1287/mksc.2020.1260
- By:
- Publication type:
- Article
How and When to Use the Political Cycle to Identify Advertising Effects.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 283, doi. 10.1287/mksc.2020.1258
- By:
- Publication type:
- Article
List Price and Discount in a Stochastic Selling Process.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 366, doi. 10.1287/mksc.2020.1257
- By:
- Publication type:
- Article
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 219, doi. 10.1287/mksc.2020.1255
- By:
- Publication type:
- Article
The Path to Click: Are You on It?
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 344, doi. 10.1287/mksc.2020.1253
- By:
- Publication type:
- Article
Economic Impact of Category Captaincy: An Examination of Assortments and Prices.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 261, doi. 10.1287/mksc.2020.1251
- By:
- Publication type:
- Article
Entry of Platforms into Complementary Hardware Access Product Markets.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 325, doi. 10.1287/mksc.2020.1249
- By:
- Publication type:
- Article
Cryptocurrency Adoption with Speculative Price Bubbles.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 241, doi. 10.1287/mksc.2020.1247
- By:
- Publication type:
- Article
Targeting and Privacy in Mobile Advertising.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. 193, doi. 10.1287/mksc.2020.1235
- By:
- Publication type:
- Article