Works matching IS 07322399 AND DT 2021 AND VI 40 AND IP 1
Results: 12
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
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- Marketing Science, 2021, v. 40, n. 1, p. 147, doi. 10.1287/mksc.2020.1245
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- Article
Price Fairness and Strategic Obfuscation.
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- Marketing Science, 2021, v. 40, n. 1, p. 122, doi. 10.1287/mksc.2020.1244
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- Article
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance.
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- Marketing Science, 2021, v. 40, n. 1, p. 101, doi. 10.1287/mksc.2020.1243
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- Article
The End of the Express Road for Hybrid Vehicles: Can Governments' Green Product Incentives Backfire?
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- Marketing Science, 2021, v. 40, n. 1, p. 80, doi. 10.1287/mksc.2020.1239
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- Article
Editorial Board.
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- Marketing Science, 2021, v. 40, n. 1, p. iii, doi. 10.1287/mksc.2021.eb.v40n1
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- Article
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness.
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- Marketing Science, 2021, v. 40, n. 1, p. 13, doi. 10.1287/mksc.2020.1277
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- Article
Focus On Authors.
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- Marketing Science, 2021, v. 40, n. 1, p. 189, doi. 10.1287/mksc.2020.1281
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- Article
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms.
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- Marketing Science, 2021, v. 40, n. 1, p. 1, doi. 10.1287/mksc.2020.1276
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- Article
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth.
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- Marketing Science, 2021, v. 40, n. 1, p. 168, doi. 10.1287/mksc.2020.1246
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- Article
Preference Learning and Demand Forecast.
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- Marketing Science, 2021, v. 40, n. 1, p. 62, doi. 10.1287/mksc.2020.1238
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- Article
The Impact of Coupons on the Visit-to-Purchase Funnel.
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- Marketing Science, 2021, v. 40, n. 1, p. 48, doi. 10.1287/mksc.2020.1232
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- Article
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb.
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- Marketing Science, 2021, v. 40, n. 1, p. 23, doi. 10.1287/mksc.2020.1227
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- Article