Found: 12
Select item for more details and to access through your institution.
Editorial Board.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. ii, doi. 10.1287/mksc.2020.eb.v39n6
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1199, doi. 10.1287/mksc.2020.1273
- Publication type:
- Article
Introduction to the Special Issue on Marketing Science and Field Experiments.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1033, doi. 10.1287/mksc.2020.1266
- By:
- Publication type:
- Article
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1181, doi. 10.1287/mksc.2020.1265
- By:
- Publication type:
- Article
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1052, doi. 10.1287/mksc.2020.1252
- By:
- Publication type:
- Article
Referral Reward Size and New Customer Profitability.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1166, doi. 10.1287/mksc.2020.1242
- By:
- Publication type:
- Article
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1142, doi. 10.1287/mksc.2020.1240
- By:
- Publication type:
- Article
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1071, doi. 10.1287/mksc.2019.1220
- By:
- Publication type:
- Article
Lifting the Veil: The Benefits of Cost Transparency.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1105, doi. 10.1287/mksc.2019.1200
- By:
- Publication type:
- Article
Temporal Reframing and Participation in a Savings Program: A Field Experiment.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1039, doi. 10.1287/mksc.2019.1177
- By:
- Publication type:
- Article
Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1092, doi. 10.1287/mksc.2019.1166
- By:
- Publication type:
- Article
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment.
- Published in:
- Marketing Science, 2020, v. 39, n. 6, p. 1122, doi. 10.1287/mksc.2019.1163
- By:
- Publication type:
- Article