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Editorial Board.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. ii, doi. 10.1287/mksc.2020.eb.v39n4
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 847, doi. 10.1287/mksc.2020.1250
- Publication type:
- Article
Visual Listening In: Extracting Brand Image Portrayed on Social Media.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 669, doi. 10.1287/mksc.2020.1226
- By:
- Publication type:
- Article
Regulating Deceptive Advertising: False Claims and Skeptical Consumers.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 788, doi. 10.1287/mksc.2020.1221
- By:
- Publication type:
- Article
A Flexible Demand Model for Complements Using Household Production Theory.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 763, doi. 10.1287/mksc.2019.1218
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- Publication type:
- Article
Spillovers from Mass Advertising: An Identification Strategy.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 807, doi. 10.1287/mksc.2019.1217
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- Publication type:
- Article
Improving Text Analysis Using Sentence Conjunctions and Punctuation.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 727, doi. 10.1287/mksc.2019.1214
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- Publication type:
- Article
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 687, doi. 10.1287/mksc.2019.1213
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- Publication type:
- Article
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 827, doi. 10.1287/mksc.2019.1212
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- Publication type:
- Article
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 743, doi. 10.1287/mksc.2019.1202
- By:
- Publication type:
- Article
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 707, doi. 10.1287/mksc.2019.1193
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- Publication type:
- Article