Results: 12
Editorial Board.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. ii, doi. 10.1287/mksc.2019.eb.v38n1
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1082, doi. 10.1287/mksc.2019.1206
- Publication type:
- Article
Editorial: An Update on the Frontiers Section.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 913, doi. 10.1287/mksc.2019.1199
- By:
- Publication type:
- Article
Monetizing Online Marketplaces.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 948, doi. 10.1287/mksc.2019.1197
- By:
- Publication type:
- Article
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 994, doi. 10.1287/mksc.2019.1195
- By:
- Publication type:
- Article
Test & Roll: Profit-Maximizing A/B Tests.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1038, doi. 10.1287/mksc.2019.1194
- By:
- Publication type:
- Article
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 937, doi. 10.1287/mksc.2019.1192
- By:
- Publication type:
- Article
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 918, doi. 10.1287/mksc.2019.1188
- By:
- Publication type:
- Article
Search Advertising: Budget Allocation Across Search Engines.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1023, doi. 10.1287/mksc.2019.1186
- By:
- Publication type:
- Article
Season Ticket Buyer Value and Secondary Market Options.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 973, doi. 10.1287/mksc.2019.1183
- By:
- Publication type:
- Article
The Strategic Implications of Scale in Choice-Based Conjoint Analysis.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1059, doi. 10.1287/mksc.2019.1178
- By:
- Publication type:
- Article
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 927, doi. 10.1287/mksc.2019.1176
- By:
- Publication type:
- Article