Results: 11
Editorial Board.
- Published in:
- 2019
- Publication type:
- Editorial
Focus On Authors.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 191, doi. 10.1287/mksc.2019.1148
- Publication type:
- Article
Multimarket Value Creation and Competition.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 129, doi. 10.1287/mksc.2018.1127
- By:
- Publication type:
- Article
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 21, doi. 10.1287/mksc.2018.1126
- By:
- Publication type:
- Article
Accounting for Discrepancies Between Online and Offline Product Evaluations.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 88, doi. 10.1287/mksc.2018.1124
- By:
- Publication type:
- Article
Identifying Customer Needs from User-Generated Content.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 1, doi. 10.1287/mksc.2018.1123
- By:
- Publication type:
- Article
The Performance Measurement Trap.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 68, doi. 10.1287/mksc.2018.1122
- By:
- Publication type:
- Article
Managing Consumer Deliberations in a Decentralized Distribution Channel.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 170, doi. 10.1287/mksc.2018.1120
- By:
- Publication type:
- Article
Learning by Doing and the Demand for Advanced Products.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 107, doi. 10.1287/mksc.2018.1118
- By:
- Publication type:
- Article
Cooperative Search Advertising.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 44, doi. 10.1287/mksc.2018.1111
- By:
- Publication type:
- Article
Freemium as an Optimal Strategy for Market Dominant Firms.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 150, doi. 10.1287/mksc.2018.1109
- By:
- Publication type:
- Article