Results: 8
The Evolution of Influence Through Endogenous Link Formation.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 259, doi. 10.1287/mksc.2017.1077
- By:
- Publication type:
- Article
A Dynamic Model of Repositioning.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 279, doi. 10.1287/mksc.2017.1075
- By:
- Publication type:
- Article
Behavior-Based Pricing in Marketing Channels.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 310, doi. 10.1287/mksc.2017.1070
- By:
- Publication type:
- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
- By:
- Publication type:
- Article
Personalization in Email Marketing: The Role of Noninformative Advertising Content.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 236, doi. 10.1287/mksc.2017.1066
- By:
- Publication type:
- Article
Competition and Crowd-Out for Brand Keywords in Sponsored Search.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 200, doi. 10.1287/mksc.2017.1065
- By:
- Publication type:
- Article
Advertising to Early Trend Propagators: Evidence from Twitter.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 177, doi. 10.1287/mksc.2017.1062
- By:
- Publication type:
- Article
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 216, doi. 10.1287/mksc.2017.1050
- By:
- Publication type:
- Article