Works matching IS 07322399 AND DT 2017 AND VI 36 AND IP 5
Results: 10
Competitive Mobile Geo Targeting.
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- Marketing Science, 2017, v. 36, n. 5, p. 666, doi. 10.1287/mksc.2017.1030
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- Article
Product Quality in a Distribution Channel with Inventory Risk.
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- Marketing Science, 2017, v. 36, n. 5, p. 747, doi. 10.1287/mksc.2017.1041
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- Article
Focus On Authors.
- Published in:
- Marketing Science, 2017, v. 36, n. 5, p. 810, doi. 10.1287/mksc.2017.1067
- Publication type:
- Article
Marketing Budget Allocation Across Countries: The Role of International Business Cycles.
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- Marketing Science, 2017, v. 36, n. 5, p. 792, doi. 10.1287/mksc.2017.1046
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- Article
Pay-as-You-Wish Pricing.
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- Marketing Science, 2017, v. 36, n. 5, p. 780, doi. 10.1287/mksc.2017.1032
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- Article
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews.
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- Marketing Science, 2017, v. 36, n. 5, p. 645, doi. 10.1287/mksc.2017.1043
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- Publication type:
- Article
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
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- Marketing Science, 2017, v. 36, n. 5, p. 762, doi. 10.1287/mksc.2017.1044
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- Publication type:
- Article
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.
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- Marketing Science, 2017, v. 36, n. 5, p. 699, doi. 10.1287/mksc.2017.1039
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- Article
Prominent Attributes Under Limited Attention.
- Published in:
- Marketing Science, 2017, v. 36, n. 5, p. 683, doi. 10.1287/mksc.2017.1037
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- Publication type:
- Article
The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors.
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- Marketing Science, 2017, v. 36, n. 5, p. 726, doi. 10.1287/mksc.2017.1048
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- Article