Found: 11
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The Effects of Product Line Breadth: Evidence from the Automotive Industry.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 254, doi. 10.1287/mksc.2016.0979
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- Publication type:
- Article
Is Advance Selling Desirable with Competition?
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 214, doi. 10.1287/mksc.2016.1006
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- Publication type:
- Article
A Cross-Cohort Changepoint Model for Customer-Base Analysis.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 195, doi. 10.1287/mksc.2016.1007
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- Publication type:
- Article
Entry of Copycats of Luxury Brands.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 272, doi. 10.1287/mksc.2016.1008
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- Publication type:
- Article
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 301, doi. 10.1287/mksc.2016.1009
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- Publication type:
- Article
'Ten Million Readers Can't Be Wrong!,' or Can They? On the Role of Information About Adoption Stock in New Product Trial.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 290, doi. 10.1287/mksc.2016.1011
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- Publication type:
- Article
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 161, doi. 10.1287/mksc.2016.1012
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- Publication type:
- Article
Can Retail Sales Volatility be Curbed Through Marketing Actions?
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 232, doi. 10.1287/mksc.2016.1013
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- Publication type:
- Article
Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 187, doi. 10.1287/mksc.2016.1018
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- Publication type:
- Article
2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 324, doi. 10.1287/mksc.2017.1033
- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 320, doi. 10.1287/mksc.2017.1034
- Publication type:
- Article