Works matching IS 07322399 AND DT 2017 AND VI 36 AND IP 1
Results: 10
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 89, doi. 10.1287/mksc.2016.1001
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- Publication type:
- Article
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
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- Marketing Science, 2017, v. 36, n. 1, p. 105, doi. 10.1287/mksc.2016.1002
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- Publication type:
- Article
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis-A Sparse Learning Approach.
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- Marketing Science, 2017, v. 36, n. 1, p. 140, doi. 10.1287/mksc.2016.0992
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- Publication type:
- Article
When Less Is More: Data and Power in Advertising Experiments.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 43, doi. 10.1287/mksc.2016.0998
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- Publication type:
- Article
Cartel Formation Through Strategic Information Leakage in a Distribution Channel.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 70, doi. 10.1287/mksc.2016.1000
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- Publication type:
- Article
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 21, doi. 10.1287/mksc.2016.0995
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- Article
Idea Generation, Creativity, and Prototypicality.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 1, doi. 10.1287/mksc.2016.0994
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- Publication type:
- Article
Benefit-Based Conjoint Analysis.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 54, doi. 10.1287/mksc.2016.1003
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- Publication type:
- Article
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 124, doi. 10.1287/mksc.2016.1004
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- Publication type:
- Article
Focus On Authors.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 157, doi. 10.1287/mksc.2016.1025
- Publication type:
- Article