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When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 976, doi. 10.1287/mksc.2016.0991
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- Article
Focus On Authors.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 995, doi. 10.1287/mksc.2016.1016
- Publication type:
- Article
Sentence-Based Text Analysis for Customer Reviews.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 953, doi. 10.1287/mksc.2016.0993
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- Article
Investigating Purchase Conversion by Uncovering Online Visit Patterns.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 894, doi. 10.1287/mksc.2016.0990
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- Article
Editorial Board.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. iii, doi. 10.1287/mksc.2016.eb.v35n6
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- Article
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry.
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- Marketing Science, 2016, v. 35, n. 6, p. 915, doi. 10.1287/mksc.2015.0971
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- Article
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation.
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- Marketing Science, 2016, v. 35, n. 6, p. 934, doi. 10.1287/mksc.2016.0978
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- Article
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 849, doi. 10.1287/mksc.2016.0989
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- Publication type:
- Article
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 870, doi. 10.1287/mksc.2016.0976
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- Publication type:
- Article
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 831, doi. 10.1287/mksc.2016.0987
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- Article