Works matching IS 07322399 AND DT 2016 AND VI 35 AND IP 5
Results: 10
Try It, You'll Like It-Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption.
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- Marketing Science, 2016, v. 35, n. 5, p. 810, doi. 10.1287/mksc.2015.0973
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- Article
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel.
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- Marketing Science, 2016, v. 35, n. 5, p. 800, doi. 10.1287/mksc.2016.0981
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- Article
Monetizing Ratings Data for Product Research.
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- Marketing Science, 2016, v. 35, n. 5, p. 713, doi. 10.1287/mksc.2016.0980
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- Article
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense.
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- Marketing Science, 2016, v. 35, n. 5, p. 743, doi. 10.1287/mksc.2016.0988
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- Article
Editorial Board.
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- Marketing Science, 2016, v. 35, n. 5, p. iii, doi. 10.1287/mksc.2016.eb.v35n5
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- Article
Zooming In on Choice: How Do Consumers Search for Cameras Online?
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- Marketing Science, 2016, v. 35, n. 5, p. 693, doi. 10.1287/mksc.2016.0977
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- Article
Focus On Authors.
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- Marketing Science, 2016, v. 35, n. 5, p. 827, doi. 10.1287/mksc.2016.1005
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- Article
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity.
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- Marketing Science, 2016, v. 35, n. 5, p. 779, doi. 10.1287/mksc.2015.0963
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- Article
Social Responsibility and Product Innovation.
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- Marketing Science, 2016, v. 35, n. 5, p. 727, doi. 10.1287/mksc.2015.0975
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- Article
A Model of Unorganized and Organized Retailing in Emerging Economies.
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- Marketing Science, 2016, v. 35, n. 5, p. 756, doi. 10.1287/mksc.2015.0962
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- Article