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Special Section Introduction.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960
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- Article
A Descriptive Analysis of Publications in Marketing Science Over Its History.
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- Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957
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- Article
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.
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- Marketing Science, 2015, v. 34, n. 6, p. 815, doi. 10.1287/mksc.2015.0954
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- Article
Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis.
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- Marketing Science, 2015, v. 34, n. 6, p. 906, doi. 10.1287/mksc.2015.0944
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- Article
ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites.
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- Marketing Science, 2015, v. 34, n. 6, p. 789, doi. 10.1287/mksc.2015.0943
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- Article
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.
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- Marketing Science, 2015, v. 34, n. 6, p. 825, doi. 10.1287/mksc.2015.0940
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- Article
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers.
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- Marketing Science, 2015, v. 34, n. 6, p. 897, doi. 10.1287/mksc.2015.0931
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- Article
Keyword Search Advertising and Limited Budgets.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 882, doi. 10.1287/mksc.2015.0915
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- Article
Robust New Product Pricing.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 864, doi. 10.1287/mksc.2015.0914
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- Publication type:
- Article
A Flexible Yet Globally Regular Multigood Demand System.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 843, doi. 10.1287/mksc.2015.0908
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- Article