Works matching IS 07322399 AND DT 2015 AND VI 34 AND IP 1
Results: 10
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective.
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- Marketing Science, 2015, v. 34, n. 1, p. 160, doi. 10.1287/mksc.2014.0880
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The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.
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- Marketing Science, 2015, v. 34, n. 1, p. 144, doi. 10.1287/mksc.2014.0886
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The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.
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- Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882
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Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs.
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- Marketing Science, 2015, v. 34, n. 1, p. 116, doi. 10.1287/mksc.2014.0877
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Design Innovativeness and Product Sales' Evolution.
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- Marketing Science, 2015, v. 34, n. 1, p. 98, doi. 10.1287/mksc.2014.0875
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- Article
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol.
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- Marketing Science, 2015, v. 34, n. 1, p. 78, doi. 10.1287/mksc.2014.0881
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- Article
Aggregation Bias in Sponsored Search Data: The Curse and the Cure.
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- Marketing Science, 2015, v. 34, n. 1, p. 59, doi. 10.1287/mksc.2014.0884
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- Article
Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa.
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- Marketing Science, 2015, v. 34, n. 1, p. 20, doi. 10.1287/mksc.2014.0871
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Risk Preferences and Demand Drivers of Extended Warranties.
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- Marketing Science, 2015, v. 34, n. 1, p. 39, doi. 10.1287/mksc.2014.0879
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Learning from Experience, Simply.
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- Marketing Science, 2015, v. 34, n. 1, p. 1, doi. 10.1287/mksc.2014.0868
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- Article