Works matching IS 07322399 AND DT 2014 AND VI 33 AND IP 1
Results: 9
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
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- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
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- Article
A Theory for Market Growth or Decline.
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- Marketing Science, 2014, v. 33, n. 1, p. 47, doi. 10.1287/mksc.2013.0813
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- Article
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations.
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- Marketing Science, 2014, v. 33, n. 1, p. 114, doi. 10.1287/mksc.2013.0818
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- Article
Predicting Individual Behavior with Social Networks.
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- Marketing Science, 2014, v. 33, n. 1, p. 82, doi. 10.1287/mksc.2013.0817
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- Article
Consumer Stockpiling and Competitive Promotional Strategies.
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- Marketing Science, 2014, v. 33, n. 1, p. 94, doi. 10.1287/mksc.2013.0814
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- Article
Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls.
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- Marketing Science, 2014, v. 33, n. 1, p. 66, doi. 10.1287/mksc.2013.0822
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- Article
Modeling Competition and Its Impact on Paid-Search Advertising.
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- Marketing Science, 2014, v. 33, n. 1, p. 134, doi. 10.1287/mksc.2013.0812
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- Article
Morphing Banner Advertising.
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- Marketing Science, 2014, v. 33, n. 1, p. 27, doi. 10.1287/mksc.2013.0803
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- Article
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning.
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- Marketing Science, 2014, v. 33, n. 1, p. 6, doi. 10.1287/mksc.2013.0801
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- Article