Works matching IS 07322399 AND DT 2013 AND VI 32 AND IP 2
Results: 12
2012 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers.
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- Marketing Science, 2013, v. 32, n. 2, p. 360, doi. 10.1287/mksc.2013.0777
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- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
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- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
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- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions.
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- Marketing Science, 2013, v. 32, n. 2, p. 325, doi. 10.1287/mksc.1120.0765
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- Article
Media Multiplexing Behavior: Implications for Targeting and Media Planning.
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- Marketing Science, 2013, v. 32, n. 2, p. 310, doi. 10.1287/mksc.1120.0759
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- Article
Advertising and Consumers' Communications.
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- Marketing Science, 2013, v. 32, n. 2, p. 294, doi. 10.1287/mksc.1120.0753
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- Article
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls.
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- Marketing Science, 2013, v. 32, n. 2, p. 271, doi. 10.1287/mksc.1120.0760
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- Article
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysi.
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- Marketing Science, 2013, v. 32, n. 2, p. 246, doi. 10.1287/mksc.1120.0752
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.
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- Marketing Science, 2013, v. 32, n. 2, p. 229, doi. 10.1287/mksc.1120.0756
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- Article
Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System.
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- Marketing Science, 2013, v. 32, n. 2, p. 221, doi. 10.1287/mksc.1120.0746
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- Article
PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.
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- Marketing Science, 2013, v. 32, n. 2, p. 213, doi. 10.1287/mksc.1120.0735
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- Article
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.
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- Marketing Science, 2013, v. 32, n. 2, p. 194, doi. 10.1287/mksc.1120.0768
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2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition.
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- Marketing Science, 2013, v. 32, n. 2, p. 191, doi. 10.1287/mksc.1120.0767
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- Article