Found: 12
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Successive Sample Selection and Its Relevance for Management Decisions.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 170, doi. 10.1287/mksc.1120.0754
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- Publication type:
- Article
Modeling Consumer Learning from Online Product Reviews.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 153, doi. 10.1287/mksc.1120.0755
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- Publication type:
- Article
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 127, doi. 10.1287/mksc.1120.0748
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- Publication type:
- Article
How to Price Discriminate When Tariff Size Matters.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 111, doi. 10.1287/mksc.1120.0720
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- Publication type:
- Article
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 89, doi. 10.1287/mksc.1120.0757
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- Publication type:
- Article
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 70, doi. 10.1287/mksc.1120.0749
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- Publication type:
- Article
A Model of the "It" Products in Fashion.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 51, doi. 10.1287/mksc.1120.0742
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- Publication type:
- Article
The Benefit of Uniform Price for Branded Variants.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 36, doi. 10.1287/mksc.1120.0751
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- Publication type:
- Article
Advertising Effects in Presidential Elections.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 19, doi. 10.1287/mksc.1120.0745
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- Publication type:
- Article
A Keyword History of Marketing Science.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 8, doi. 10.1287/mksc.1120.0764
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- Publication type:
- Article
Marketing Science: A Strategic Review.
- Published in:
- 2013
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- Publication type:
- Editorial
Marketing Science Replication and Disclosure Policy.
- Published in:
- Marketing Science, 2013, v. 32, n. 1, p. 1, doi. 10.1287/mksc.1120.0761
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- Publication type:
- Article