Works matching IS 07322399 AND DT 2012 AND VI 31 AND IP 6
Results: 11
Database Submission The ISMS Durable Goods Data Sets.
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- Marketing Science, 2012, v. 31, n. 6, p. 1008, doi. 10.1287/mksc.1120.0726
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- Article
Consumer Deliberation and Product Line Design.
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- Marketing Science, 2012, v. 31, n. 6, p. 995, doi. 10.1287/mksc.1120.0736
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- Article
Retailer-Driven Product Bundling in a Distribution Channel.
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- Marketing Science, 2012, v. 31, n. 6, p. 1014, doi. 10.1287/mksc.1120.0725
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- Article
Contextual Advertising.
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- Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740
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- Article
Introducing Marketing Science Institute Research Priorities to Marketing Science.
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- Marketing Science, 2012, v. 31, n. 6, p. 873, doi. 10.1287/mksc.1120.0747
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- Article
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder.
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- Marketing Science, 2012, v. 31, n. 6, p. 964, doi. 10.1287/mksc.1120.0739
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- Article
An Empirical Study of Word-of-Mouth Generation and Consumption.
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- Marketing Science, 2012, v. 31, n. 6, p. 952, doi. 10.1287/mksc.1120.0738
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- Article
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.
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- Marketing Science, 2012, v. 31, n. 6, p. 934, doi. 10.1287/mksc.1120.0737
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- Article
Competition in Consumer Shopping Experience.
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- Marketing Science, 2012, v. 31, n. 6, p. 913, doi. 10.1287/mksc.1120.0734
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- Article
Peer Effects in the Diffusion of Solar Photovoltaic Panels.
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- Marketing Science, 2012, v. 31, n. 6, p. 900, doi. 10.1287/mksc.1120.0727
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- Article
A Satisficing Choice Model.
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- Marketing Science, 2012, v. 31, n. 6, p. 878, doi. 10.1287/mksc.1120.0732
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- Article