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Social Sharing of Information Goods: Implications for Pricing and Profits.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 603, doi. 10.1287/mksc.1120.0706
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- Publication type:
- Article
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets.
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- Marketing Science, 2012, v. 31, n. 4, p. 668, doi. 10.1287/mksc.1120.0717
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- Article
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 649, doi. 10.1287/mksc.1120.0716
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- Article
Periodic Advertising Pulsing in a Competitive Market.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 637, doi. 10.1287/mksc.1120.0712
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- Article
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.
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- Marketing Science, 2012, v. 31, n. 4, p. 621, doi. 10.1287/mksc.1120.0707
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- Article
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 689, doi. 10.1287/mksc.1120.0711
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- Article
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 587, doi. 10.1287/mksc.1120.0705
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- Article
Handling Endogenous Regressors by Joint Estimation Using Copulas.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 567, doi. 10.1287/mksc.1120.0718
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- Publication type:
- Article
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 549, doi. 10.1287/mksc.1120.0719
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- Article