Works matching IS 07322399 AND DT 2011 AND VI 30 AND IP 5
Results: 11
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 837, doi. 10.1287/mksc.1110.0658
- By:
- Publication type:
- Article
Assessing the Effect of Marketing Investments in a Business Marketing Context.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 924, doi. 10.1287/mksc.1110.0661
- By:
- Publication type:
- Article
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 820, doi. 10.1287/mksc.1110.0655
- By:
- Publication type:
- Article
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 866, doi. 10.1287/mksc.1110.0654
- By:
- Publication type:
- Article
Social Learning and Dynamic Pricing of Durable Goods.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 851, doi. 10.1287/mksc.1110.0649
- By:
- Publication type:
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 903, doi. 10.1287/mksc.1110.0652
- By:
- Publication type:
- Article
Modeling Customer Lifetimes with Multiple Causes of Churn.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 881, doi. 10.1287/mksc.1110.0665
- By:
- Publication type:
- Article
Active Machine Learning for Consideration Heuristics.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 801, doi. 10.1287/mksc.1110.0660
- By:
- Publication type:
- Article
Zooming In on Paid Search Ads--A Consumer-Level Model Calibrated on Aggregated Data.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 789, doi. 10.1287/mksc.1110.0647
- By:
- Publication type:
- Article
Competing for Low-End Markets.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 776, doi. 10.1287/mksc.1110.0664
- By:
- Publication type:
- Article
Firm Strategies in the "Mid Tail" of Platform-Based Retailing.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 757, doi. 10.1287/mksc.1110.0656
- By:
- Publication type:
- Article