Works matching IS 07322399 AND DT 2011 AND VI 30 AND IP 2
Results: 14
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism.
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- Marketing Science, 2011, v. 30, n. 2, p. 368, doi. 10.1287/mksc.1100.0618
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- Article
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage.
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- Marketing Science, 2011, v. 30, n. 2, p. 355, doi. 10.1287/mksc.1100.0613
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- Article
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies.
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- Marketing Science, 2011, v. 30, n. 2, p. 339, doi. 10.1287/mksc.1100.0617
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- Article
Efficient Choice Designs for a Consider-Then-Choose Model.
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- Marketing Science, 2011, v. 30, n. 2, p. 321, doi. 10.1287/mksc.1100.0629
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- Article
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality.
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- Marketing Science, 2011, v. 30, n. 2, p. 305, doi. 10.1287/mksc.1100.0624
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- Article
Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers.
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- Marketing Science, 2011, v. 30, n. 2, p. 290, doi. 10.1287/mksc.1100.0622
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- Article
The Evolution of Internal Market Structure.
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- Marketing Science, 2011, v. 30, n. 2, p. 274, doi. 10.1287/mksc.1100.0620
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- Article
Hybrid Advertising Auctions.
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- Marketing Science, 2011, v. 30, n. 2, p. 249, doi. 10.1287/mksc.1100.0609
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- Article
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models.
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- Marketing Science, 2011, v. 30, n. 2, p. 233, doi. 10.1287/mksc.1100.0615
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- Article
Contagion in Prescribing Behavior Among Networks of Doctors.
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- Marketing Science, 2011, v. 30, n. 2, p. 213, doi. 10.1287/mksc.1100.0595
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- Article
Further Reflections on Studying Social Influence in New Product Diffusion.
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- Marketing Science, 2011, v. 30, n. 2, p. 230, doi. 10.1287/mksc.1100.0614
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- Article
Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion.".
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- Marketing Science, 2011, v. 30, n. 2, p. 224, doi. 10.1287/mksc.1100.0605
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- Article
Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.
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- Marketing Science, 2011, v. 30, n. 2, p. 217, doi. 10.1287/mksc.1100.0596
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- Article
Opinion Leadership and Social Contagion in New Product Diffusion.
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- Marketing Science, 2011, v. 30, n. 2, p. 195, doi. 10.1287/mksc.1100.0566
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- Article