Results: 14
Uncertainty, Risk Aversion, and WTA vs. WTP.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 75, doi. 10.1287/mksc.1080.0480
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- Publication type:
- Article
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 57, doi. 10.1287/mksc.1080.0472
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- Publication type:
- Article
Temporal Stochastic Inflation in Choice-Based Research.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 32, doi. 10.1287/mksc.1090.0530
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- Publication type:
- Article
The Price Precision Effect: Evidence from Laboratory and Market Data.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 175, doi. 10.1287/mksc.1090.0512
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- Publication type:
- Article
Predicting Joint Choice Using Individual Data.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 139, doi. 10.1287/mksc.1090.0490
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- Publication type:
- Article
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 108, doi. 10.1287/mksc.1080.0484
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- Publication type:
- Article
A Model for Trade-Up and Change in Considered Brands.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 40, doi. 10.1287/mksc.1080.0466
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- Publication type:
- Article
In-Store Media and Distribution Channel Coordination.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 94, doi. 10.1287/mksc.1080.0483
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- Publication type:
- Article
Information Provision in a Vertically Differentiated Competitive Marketplace.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 122, doi. 10.1287/mksc.1090.0486
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- Publication type:
- Article
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 85, doi. 10.1287/mksc.1080.0482
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- Publication type:
- Article
On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 23, doi. 10.1287/mksc.1090.0511
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- Publication type:
- Article
Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test.".
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 18, doi. 10.1287/mksc.1080.0474
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- Publication type:
- Article
"Call for Prices": Strategic Implications of Raising Consumers' Costs.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 158, doi. 10.1287/mksc.1090.0498
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- Publication type:
- Article
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 1, doi. 10.1287/mksc.1080.0464
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- Publication type:
- Article