Found: 17
Select item for more details and to access through your institution.
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 950, doi. 10.1287/mksc.1080.0461
- By:
- Publication type:
- Article
Implications of Channel Structure for Leasing or Selling Durable Goods.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 918, doi. 10.1287/mksc.1080.0458
- By:
- Publication type:
- Article
The Stock Market's Pricing of Customer Satisfaction.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 826, doi. 10.1287/mksc.1090.0526
- By:
- Publication type:
- Article
The Economic and Statistical Significance of Stock Returns on Customer Satisfaction.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 820, doi. 10.1287/mksc.1090.0505
- By:
- Publication type:
- Article
Customer Satisfaction-Based Mispricing: Issues and Misconceptions.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 836, doi. 10.1287/mksc.1090.0531
- By:
- Publication type:
- Article
Robust Prediction and Unrealistic Assumptions.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 999, doi. 10.1287/mksc.1080.0468
- By:
- Publication type:
- Article
Relevancy Is Robust Prediction, Not Alleged Realism.
- Published in:
- 2009
- By:
- Publication type:
- Opinion
Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions.".
- Published in:
- 2009
- By:
- Publication type:
- Opinion
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 968, doi. 10.1287/mksc.1080.0462
- By:
- Publication type:
- Article
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 935, doi. 10.1287/mksc.1080.0460
- By:
- Publication type:
- Article
Think Theory Testing, Not Realism.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 1001, doi. 10.1287/mksc.1090.0496
- By:
- Publication type:
- Article
The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 810, doi. 10.1287/mksc.1090.0495
- By:
- Publication type:
- Article
Service Cancellation and Competitive Refund Policy.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 901, doi. 10.1287/mksc.1080.0457
- By:
- Publication type:
- Article
Standard vs. Custom Products: Variety, Lead Time, and Price Competition.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 887, doi. 10.1287/mksc.1080.0456
- By:
- Publication type:
- Article
Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 868, doi. 10.1287/mksc.1080.0449
- By:
- Publication type:
- Article
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 846, doi. 10.1287/mksc.1080.0448
- By:
- Publication type:
- Article
Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 809, doi. 10.1287/mksc.1090.0537
- By:
- Publication type:
- Article