Works matching IS 07322399 AND DT 2009 AND VI 28 AND IP 3
Results: 18
Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone.
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- Marketing Science, 2009, v. 28, n. 3, p. 599, doi. 10.1287/mksc.1080.0428
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- Article
The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
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- Marketing Science, 2009, v. 28, n. 3, p. 589, doi. 10.1287/mksc.1080.0406
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- Article
Price-Matching Guarantees, Retail Competition, and Product-Line Assortment.
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- Marketing Science, 2009, v. 28, n. 3, p. 580, doi. 10.1287/mksc.1080.0404
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- Article
Wine Journalism--Marketing or Consumers' Guide?
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- Marketing Science, 2009, v. 28, n. 3, p. 573, doi. 10.1287/mksc.1090.0489
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- Publication type:
- Article
The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality.
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- Marketing Science, 2009, v. 28, n. 3, p. 566, doi. 10.1287/mksc.1080.0402
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- Article
How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach.
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- Marketing Science, 2009, v. 28, n. 3, p. 555, doi. 10.1287/mksc.1080.0424
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- Article
Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.".
- Published in:
- 2009
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- Publication type:
- Correction Notice
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.
- Published in:
- Marketing Science, 2009, v. 28, n. 3, p. 541, doi. 10.1287/mksc.1090.0502
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- Article
Financing as a Marketing Strategy.
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- Marketing Science, 2009, v. 28, n. 3, p. 526, doi. 10.1287/mksc.1080.0423
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- Article
Price Competition in Markets with Consumer Variety Seeking.
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- Marketing Science, 2009, v. 28, n. 3, p. 516, doi. 10.1287/mksc.1080.0434
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- Publication type:
- Article
Heterogeneous Learning and the Targeting of Marketing Communication for New Products.
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- Marketing Science, 2009, v. 28, n. 3, p. 424, doi. 10.1287/mksc.1080.0410
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- Article
Voluntary Quality Disclosure and Market Interaction.
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- Marketing Science, 2009, v. 28, n. 3, p. 488, doi. 10.1287/mksc.1080.0418
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- Article
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.
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- Marketing Science, 2009, v. 28, n. 3, p. 472, doi. 10.1287/mksc.1080.0411
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- Article
The Benefits of Downstream Information Acquisition.
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- Marketing Science, 2009, v. 28, n. 3, p. 457, doi. 10.1287/mksc.1080.0408
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- Publication type:
- Article
Do Innovations Really Pay Off? Total Stock Market Returns to Innovation.
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- Marketing Science, 2009, v. 28, n. 3, p. 442, doi. 10.1287/mksc.1080.0407
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- Article
Benchmarking Performance in Retail Chains: An Integrated Approach.
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- Marketing Science, 2009, v. 28, n. 3, p. 502, doi. 10.1287/mksc.1080.0421
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- Publication type:
- Article
The Option Value of Returns: Theory and Empirical Evidence.
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- Marketing Science, 2009, v. 28, n. 3, p. 405, doi. 10.1287/mksc.1080.0430
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- Publication type:
- Article
Analytical Transparency.
- Published in:
- Marketing Science, 2009, v. 28, n. 3, p. 403, doi. 10.1287/mksc.1090.0504
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- Article