Works matching IS 07322399 AND DT 2009 AND VI 28 AND IP 1
Results: 12
Quantifying the Economic Value of Warranties in the U.S. Server Market.
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- Marketing Science, 2009, v. 28, n. 1, p. 99, doi. 10.1287/mksc.1080.0380
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- Article
Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy.
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- Marketing Science, 2009, v. 28, n. 1, p. 87, doi. 10.1287/mksc.1080.0377
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- Article
Measuring Brand Value in an Equilibrium Framework.
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- Marketing Science, 2009, v. 28, n. 1, p. 69, doi. 10.1287/mksc.1080.0376
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- Article
My Mobile Music: An Adaptive Personalization System for Digital Audio Players.
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- Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371
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- Article
Functional Regression: A New Model for Predicting Market Penetration of New Products.
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- Marketing Science, 2009, v. 28, n. 1, p. 36, doi. 10.1287/mksc.1080.0382
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- Article
Content vs. Advertising: The Impact of Competition on Media Firm Strategy.
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- Marketing Science, 2009, v. 28, n. 1, p. 20, doi. 10.1287/mksc.1080.0390
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- Article
Quantity Discounts in Differentiated Consumer Product Markets.
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- Marketing Science, 2009, v. 28, n. 1, p. 180, doi. 10.1287/mksc.1080.0381
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- Article
Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
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- Marketing Science, 2009, v. 28, n. 1, p. 166, doi. 10.1287/mksc.1080.0384
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- Article
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and StockPrices.
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- Marketing Science, 2009, v. 28, n. 1, p. 148, doi. 10.1287/mksc.1080.0389
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- Article
The Existence of Low-End Firms May Help High-End Firms.
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- Marketing Science, 2009, v. 28, n. 1, p. 136, doi. 10.1287/mksc.1080.0388
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- Article
Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity.
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- Marketing Science, 2009, v. 28, n. 1, p. 122, doi. 10.1287/mksc.1080.0386
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- Article
A Theory of Combative Advertising.
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 1, doi. 10.1287/mksc.1080.0385
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- Article