Works matching IS 07322399 AND DT 2008 AND VI 27 AND IP 6
Results: 13
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis.
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- Marketing Science, 2008, v. 27, n. 6, p. 995, doi. 10.1287/mksc.1080.0369
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- Article
Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
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- Marketing Science, 2008, v. 27, n. 6, p. 977, doi. 10.1287/mksc.1070.0355
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- Article
The Role of Targeted Communication and Contagion in Product Adoption.
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- Marketing Science, 2008, v. 27, n. 6, p. 961, doi. 10.1287/mksc.1070.0354
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- Article
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models.
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- Marketing Science, 2008, v. 27, n. 6, p. 949, doi. 10.1287/mksc.1080.0363
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- Article
Structural Demand Estimation with Varying Product Availability.
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- Marketing Science, 2008, v. 27, n. 6, p. 1126, doi. 10.1287/mksc.1080.0366
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- Article
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality.
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- Marketing Science, 2008, v. 27, n. 6, p. 1111, doi. 10.1287/mksc.1080.0362
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- Article
Modeling DVD Preorder and Sales: An Optimal Stopping Approach.
- Published in:
- Marketing Science, 2008, v. 27, n. 6, p. 1097, doi. 10.1287/mksc.1080.0370
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- Article
Biases in Valuation vs. Usage of Innovative Product Features.
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- Marketing Science, 2008, v. 27, n. 6, p. 1083, doi. 10.1287/mksc.1080.0367
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- Publication type:
- Article
Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements.
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- Marketing Science, 2008, v. 27, n. 6, p. 1065, doi. 10.1287/mksc.1080.0365
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- Publication type:
- Article
The Dissociation Between Monetary Assessment and Predicted Utility.
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- Marketing Science, 2008, v. 27, n. 6, p. 1055, doi. 10.1287/mksc.1080.0364
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- Article
Building Brands.
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- Marketing Science, 2008, v. 27, n. 6, p. 1036, doi. 10.1287/mksc.1080.0358
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- Article
Pricing and Market Concentration in Oligopoly Markets.
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- Marketing Science, 2008, v. 27, n. 6, p. 1020, doi. 10.1287/mksc.1070.0357
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- Article
Sale or Lease? Durable-Goods Monopoly with Network Effects.
- Published in:
- Marketing Science, 2008, v. 27, n. 6, p. 1012, doi. 10.1287/mksc.1070.0356
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- Article