Found: 14
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A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 545, doi. 10.1287/mksc.1080.0374
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- Article
Probabilistic Goods: A Creative Way of Selling Products and Services.
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- Marketing Science, 2008, v. 27, n. 4, p. 674, doi. 10.1287/mksc.1070.0318
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- Article
The IRI Marketing Data Set.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 745, doi. 10.1287/mksc.1080.0450
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- Article
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty.
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- Marketing Science, 2008, v. 27, n. 4, p. 730, doi. 10.1287/mksc.1070.0326
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- Article
Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival.
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- Marketing Science, 2008, v. 27, n. 4, p. 717, doi. 10.1287/mksc.1070.0325
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- Article
Disentangling Pioneering Cost Advantages and Disadvantages.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 699, doi. 10.1287/mksc.1070.0324
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- Publication type:
- Article
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method.
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- Marketing Science, 2008, v. 27, n. 4, p. 691, doi. 10.1287/mksc.1070.0321
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- Article
Pooling and Dynamic Forgetting Effects in Multi theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 659, doi. 10.1287/mksc.1070.0317
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- Article
Information Sharing in a Channel with Partially Informed Retailers.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 642, doi. 10.1287/mksc.1070.0316
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- Article
How Complex Do Movie Channel Contracts Need to Be?
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- Marketing Science, 2008, v. 27, n. 4, p. 627, doi. 10.1287/mksc.1070.0315
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- Article
Digital Piracy: A Competitive Analysis.
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- Marketing Science, 2008, v. 27, n. 4, p. 610, doi. 10.1287/mksc.1070.0313
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- Article
Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.
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- Marketing Science, 2008, v. 27, n. 4, p. 600, doi. 10.1287/mksc.1070.0307
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- Publication type:
- Article
The Power of CLV: Managing Customer Lifetime Value at IBM.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 585, doi. 10.1287/mksc.1070.0319
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- Publication type:
- Article
BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 567, doi. 10.1287/mksc.1070.0320
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- Article