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Modeling the Determinants and Effects of Creativity in Advertising.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 819, doi. 10.1287/mksc.1070.0272
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- Article
Cross-Brand Pass-Through: Fact or Artifact?
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- Marketing Science, 2007, v. 26, n. 6, p. 876, doi. 10.1287/mksc.1060.0242
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- Article
A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model.
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- Marketing Science, 2007, v. 26, n. 6, p. 868, doi. 10.1287/mksc.1060.0259
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- Article
Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment.
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- Marketing Science, 2007, v. 26, n. 6, p. 859, doi. 10.1287/mksc.1070.0269
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- Article
On Managerially Efficient Experimental Designs.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 851, doi. 10.1287/mksc.1060.0244
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- Article
Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers.
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- Marketing Science, 2007, v. 26, n. 6, p. 834, doi. 10.1287/mksc.1070.0298
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- Article
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation.
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- Marketing Science, 2007, v. 26, n. 6, p. 805, doi. 10.1287/mksc.1070.0291
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- Article
Product Positioning and Competition: The Role of Location in the Fast Food Industry.
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- Marketing Science, 2007, v. 26, n. 6, p. 792, doi. 10.1287/mksc.1070.0296
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- Publication type:
- Article
Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 774, doi. 10.1287/mksc.1070.0289
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- Article
The Value of Quality.
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- Marketing Science, 2007, v. 26, n. 6, p. 758, doi. 10.1287/mksc.1070.0286
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- Article
Zero as a Special Price: The True Value of Free Products.
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- Marketing Science, 2007, v. 26, n. 6, p. 742, doi. 10.1287/mksc.1060.0254
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- Article
Causality, Unintended Consequences and Deducing Shared Causes.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 731, doi. 10.1287/mksc.1070.0338
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- Article