Found: 11
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An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 576, doi. 10.1287/mksc.1060.0217
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- Publication type:
- Article
Quantifying and Improving Promotion Effectiveness at CVS.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 566, doi. 10.1287/mksc.1060.0245
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- Publication type:
- Article
Customer Equity and Lifetime Management (CELM) Finnair Case Study.
- Published in:
- 2007
- By:
- Publication type:
- Case Study
Special Section Introduction: The 2005 ISMS Practice Prize Competition.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 550, doi. 10.1287/mksc.1060.0228
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- Publication type:
- Article
Greedoid-Based Noncompensatory Inference.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 532, doi. 10.1287/mksc.1060.0213
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- Publication type:
- Article
Embedded Premium Promotion: Why It Works and How to Make It More Effective.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 514, doi. 10.1287/mksc.1060.0247
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- Publication type:
- Article
Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 504, doi. 10.1287/mksc.1060.0246
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- Publication type:
- Article
How Does Free Riding on Customer Service Affect Competition?
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 488, doi. 10.1287/mksc.1060.0252
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- Publication type:
- Article
Retail-Price Drivers and Retailer Profits.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 473, doi. 10.1287/mksc.1060.0205
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- Publication type:
- Article
The Influence of Product Variety on Brand Perception and Choice.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 460, doi. 10.1287/mksc.1060.0253
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- Publication type:
- Article
It's the Findings, Stupid, Not the Assumptions.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 449, doi. 10.1287/mksc.1070.0293
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- Publication type:
- Article