Results: 10
User Design of Customized Products.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 268, doi. 10.1287/mksc.1050.0116
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- Publication type:
- Article
The Effects of Costs and Competition on Slotting Allowances.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 259, doi. 10.1287/mksc.1060.0206
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- Publication type:
- Article
The Effect of Cultural Orientation on Consumer Responses to Personalization.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 246, doi. 10.1287/mksc.1060.0223
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- Publication type:
- Article
The Impact of a Product-Harm Crisis on Marketing Effectiveness.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 230, doi. 10.1287/mksc.1060.0227
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- Publication type:
- Article
Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 218, doi. 10.1287/mksc.1060.0225
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- Publication type:
- Article
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 196, doi. 10.1287/mksc.1060.0214
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- Publication type:
- Article
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 179, doi. 10.1287/mksc.1060.0208
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- Publication type:
- Article
Strategic Manufacturer Response to a Dominant Retailer.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 164, doi. 10.1287/mksc.1060.0239
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- Publication type:
- Article
New Product Development Under Channel Acceptance.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 149, doi. 10.1287/mksc.1060.0240
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- Publication type:
- Article
The Anna Karenina Bias: Which Variables to Observe?
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 145, doi. 10.1287/mksc.1070.0274
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- Publication type:
- Article