Results: 9
Does Good Marketing Cause Bad Unemployment?
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 1, doi. 10.1287/mksc.1070.0265
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- Publication type:
- Article
When Do Price Thresholds Matter in Retail Categories?
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 83, doi. 10.1287/mksc.1060.0207
- By:
- Publication type:
- Article
Coupons Versus Rebates.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 67, doi. 10.1287/mksc.1050.0129
- By:
- Publication type:
- Article
Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 52, doi. 10.1287/mksc.1060.0238
- By:
- Publication type:
- Article
Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling Organizations.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 31, doi. 10.1287/mksc.1060.0204
- By:
- Publication type:
- Article
Service Escape: Profiting from Customer Cancellations.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 18, doi. 10.1287/mksc.1060.0220
- By:
- Publication type:
- Article
A Neurocognitive Model of Advertisement Content and Brand Name Recall.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 130, doi. 10.1287/mksc.1060.0212
- By:
- Publication type:
- Article
Product Line Design and Production Technology.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 101, doi. 10.1287/mksc.1060.0216
- By:
- Publication type:
- Article
Price as a Stimulus to Think: The Case for Willful Overpricing.
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 118, doi. 10.1287/mksc.1060.0222
- By:
- Publication type:
- Article