Works matching IS 07322399 AND DT 2006 AND VI 25 AND IP 6
Results: 32
Customer Metrics and Their Impact on Financial Performance.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 718, doi. 10.1287/mksc.1060.0221
- By:
- Publication type:
- Article
Research on Innovation: A Review and Agenda for Marketing Science.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 687, doi. 10.1287/mksc.1050.0144
- By:
- Publication type:
- Article
Guest Editorial: MSI.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
Antibusiness Movies and Folk Marketing.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 681, doi. 10.1287/mksc.1060.0250
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- Publication type:
- Article
Brands and Branding: Research Findings and Future Priorities.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 740, doi. 10.1287/mksc.1050.0153
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- Publication type:
- Article
Making Sense of These Million-Dollar Babies--Rationale Behind Superstar Profit Participation Contracts.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 678, doi. 10.1287/mksc.1050.0187
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- Publication type:
- Article
Motion Pictures: Consumers, Channels, and Intuition.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 674, doi. 10.1287/mksc.1050.0185
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- Publication type:
- Article
Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 670, doi. 10.1287/mksc.1050.0163
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- Publication type:
- Article
Research and the Motion Picture Industry.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 667, doi. 10.1287/mksc.1050.0164
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- Publication type:
- Article
The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 665, doi. 10.1287/mksc.1050.0157
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- Publication type:
- Article
Research Opportunities at the Movies.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 662, doi. 10.1287/mksc.1050.0155
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- Publication type:
- Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 638, doi. 10.1287/mksc.1050.0177
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- Publication type:
- Article
Empirical Analysis of Theory-Based Models in Marketing.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 635, doi. 10.1287/mksc.1060.0201
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- Publication type:
- Article
Commentary on Structural Modeling in Marketing: Review and Assessment.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 633, doi. 10.1287/mksc.1060.0232
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- Publication type:
- Article
Removing the Boundary Between Structural and Reduced-Form Models.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 629, doi. 10.1287/mksc.1060.0194
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- Publication type:
- Article
Dynamic Structural Consumer Models and Current Marketing Issues.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 625, doi. 10.1287/mksc.1050.0190
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- Publication type:
- Article
Structural Modeling in Marketing: Some Future Possibilities.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 622, doi. 10.1287/mksc.1050.0186
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- Publication type:
- Article
Comment on Structural Modeling in Marketing: Review and Assessment.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 620, doi. 10.1287/mksc.1050.0184
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- Publication type:
- Article
Marketing Structural Models: "Keep It Real.".
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 617, doi. 10.1287/mksc.1060.0235
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- Publication type:
- Article
Structural Modeling in Marketing: Review and Assessment.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 604, doi. 10.1287/mksc.1050.0161
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- Publication type:
- Article
Why Does Poor Service Prevail?
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 601, doi. 10.1287/mksc.1050.0154
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- Publication type:
- Article
Internet-Based Service Institutions.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 598, doi. 10.1287/mksc.1050.0189
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- Publication type:
- Article
Linking Service and Finance.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 587, doi. 10.1287/mksc.1050.0172
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- Publication type:
- Article
The Implications of "Big M" Marketing for Modeling Service and Relationships.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 584, doi. 10.1287/mksc.1050.0171
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- Publication type:
- Article
Three Thoughts on Services.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 581, doi. 10.1287/mksc.1050.0156
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- Publication type:
- Article
Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
Technology Innovation and Implications for Customer Relationship Management.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 594, doi. 10.1287/mksc.1050.0165
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- Publication type:
- Article
Modeling Opportunities in Service Recovery and Customer-Managed Interactions.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 590, doi. 10.1287/mksc.1050.0173
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- Publication type:
- Article
Marketing Models of Service and Relationships.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139
- By:
- Publication type:
- Article
Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
Editorial: Fifty Years of Marketing Science.
- Published in:
- 2006
- By:
- Publication type:
- Editorial