Works matching IS 07322399 AND DT 2006 AND VI 25 AND IP 5
Results: 11
On Customized Goods, Standard Goods, and Competition.
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- Marketing Science, 2006, v. 25, n. 5, p. 525, doi. 10.1287/mksc.1060.0199
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- Article
Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves.
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- Marketing Science, 2006, v. 25, n. 5, p. 510, doi. 10.1287/mksc.1060.0219
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- Article
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models.
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- Marketing Science, 2006, v. 25, n. 5, p. 494, doi. 10.1287/mksc.1060.0211
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- Article
A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters".
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- Marketing Science, 2006, v. 25, n. 5, p. 543, doi. 10.1287/mksc.1060.0233
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- Article
A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters".
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- Marketing Science, 2006, v. 25, n. 5, p. 538, doi. 10.1287/mksc.1050.0183
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- Article
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits.
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- Marketing Science, 2006, v. 25, n. 5, p. 477, doi. 10.1287/mksc.1060.0209
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- Article
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter.
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- Marketing Science, 2006, v. 25, n. 5, p. 457, doi. 10.1287/mksc.1050.0176
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- Article
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets.
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- Marketing Science, 2006, v. 25, n. 5, p. 440, doi. 10.1287/mksc.1050.0188
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- Article
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance.
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 426, doi. 10.1287/mksc.1050.0180
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- Article
Idea Generation, Creativity, and Incentives.
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- Marketing Science, 2006, v. 25, n. 5, p. 411, doi. 10.1287/mksc.1050.0166
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- Article
Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 403, doi. 10.1287/mksc.1060.0236
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- Article