Works matching IS 07322399 AND DT 2006 AND VI 25 AND IP 4
Results: 7
The Changing Architecture of Advertising Agencies.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 367, doi. 10.1287/mksc.1060.0198
- Publication type:
- Article
Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 336, doi. 10.1287/mksc.1060.0195
- Publication type:
- Article
Estimating Heterogeneous Price Thresholds.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 384, doi. 10.1287/mksc.1050.0181
- Publication type:
- Article
Enabling the Willing: Consumer Rebates for Durable Goods.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 350, doi. 10.1287/mksc.1050.0148
- Publication type:
- Article
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 322, doi. 10.1287/mksc.1050.0192
- Publication type:
- Article
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 301, doi. 10.1287/mksc.1050.0182
- Publication type:
- Article
Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.
- Published in:
- Marketing Science, 2006, v. 25, n. 4, p. 293, doi. 10.1287/mksc.1060.0229
- Publication type:
- Article