Found: 10
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Marketing and Designing Transaction Games.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 525, doi. 10.1287/mksc.1050.0174
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- Article
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
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- Marketing Science, 2005, v. 24, n. 4, p. 585, doi. 10.1287/mksc.1050.0152
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- Publication type:
- Article
The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies.
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- Marketing Science, 2005, v. 24, n. 4, p. 635, doi. 10.1287/mksc.1050.0149
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- Article
Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice.
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- Marketing Science, 2005, v. 24, n. 4, p. 623, doi. 10.1287/mksc.1050.0145
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- Publication type:
- Article
Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 544, doi. 10.1287/mksc.1050.0142
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- Article
Customized Products: A Competitive Analysis.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 569, doi. 10.1287/mksc.1050.0128
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- Publication type:
- Article
Prediction in Marketing Using the Support Vector Machine.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 595, doi. 10.1287/mksc.1050.0123
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- Publication type:
- Article
The Effect of Product Assortment Changes on Customer Retention.
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- Marketing Science, 2005, v. 24, n. 4, p. 616, doi. 10.1287/mksc.1050.0121
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- Publication type:
- Article
Generic and Brand Advertising Strategies in a Dynamic Duopoly.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 556, doi. 10.1287/mksc.1050.0119
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- Publication type:
- Article
Cheap Talk and Bogus Network Externalities in the Emerging Technology Market.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 531, doi. 10.1287/mksc.1050.0118
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- Article