Works matching IS 07322399 AND DT 2005 AND VI 24 AND IP 3
Results: 16
Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 359
- By:
- Publication type:
- Article
The Targeting of Advertising.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 461, doi. 10.1287/mksc.1050.0117
- By:
- Publication type:
- Article
Overchoice and Assortment Type: When and Why Variety Backfires.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 382, doi. 10.1287/mksc.1040.0109
- By:
- Publication type:
- Article
Erratum.
- Published in:
- 2005
- Publication type:
- Correction Notice
Promotion Effect on Endogenous Consumption.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 430, doi. 10.1287/mksc.1040.0110
- By:
- Publication type:
- Article
Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices Among SKUs.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 351, doi. 10.1287/mksc.1050.0159
- By:
- Publication type:
- Article
A Business School Should Combine Academic Research and Its Application to the Real World.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
The 2004 ISMS Practice Prize Competition.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 310, doi. 10.1287/mksc.1050.0132
- By:
- Publication type:
- Article
The Impact of Utility Balance and Endogeneity in Conjoint Analysis.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 498, doi. 10.1287/mksc.1040.0108
- By:
- Publication type:
- Article
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107
- By:
- Publication type:
- Article
Modeling Movie Life Cycles and Market Share.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 508, doi. 10.1287/mksc.1040.0106
- By:
- Publication type:
- Article
Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 396, doi. 10.1287/mksc.1040.0105
- By:
- Publication type:
- Article
Conditioning Prices on Purchase History.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 367, doi. 10.1287/mksc.1040.0103
- By:
- Publication type:
- Article
Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 490, doi. 10.1287/mksc.1040.0102
- By:
- Publication type:
- Article
Accounting for Primary and Secondary Demand Effects with Aggregate Data.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 444, doi. 10.1287/mksc.1040.0101
- By:
- Publication type:
- Article
Generalized Robust Conjoint Estimation.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 415, doi. 10.1287/mksc.1040.0100
- By:
- Publication type:
- Article