Works matching IS 07322399 AND DT 2004 AND VI 23 AND IP 4
Results: 14
Focus on Authors.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 629, doi. 10.1287/mksc.1040.0104
- Publication type:
- Article
Advertising in a Distribution Channel.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 619, doi. 10.1287/mksc.1040.0084
- By:
- Publication type:
- Article
Reply to "Do Returns Policies Intensify Retail Competition?".
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 614, doi. 10.1287/mksc.1040.0091
- By:
- Publication type:
- Article
Do Returns Policies Intensify Retail Competition?
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 611, doi. 10.1287/mksc.1030.0025
- By:
- Publication type:
- Article
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 596, doi. 10.1287/mksc.1040.0075
- By:
- Publication type:
- Article
Modeling Online Browsing and Path Analysis Using Clickstream Data.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 579, doi. 10.1287/mksc.1040.0073
- By:
- Publication type:
- Article
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 530, doi. 10.1287/mksc.1040.0054
- By:
- Publication type:
- Article
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 519, doi. 10.1287/mksc.1040.0070
- By:
- Publication type:
- Article
Customizing Promotions in Online Stores.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 561, doi. 10.1287/mksc.1040.0055
- By:
- Publication type:
- Article
Using Online Conversations to Study Word-of-Mouth Communication.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 545, doi. 10.1287/mksc.1040.0071
- By:
- Publication type:
- Article
Market Roll-Out and Retailer Adoption for New Brands.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 500, doi. 10.1287/mksc.1040.0072
- By:
- Publication type:
- Article
Buyer Search Costs and Endogenous Product Design.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 490, doi. 10.1287/mksc.1040.0080
- By:
- Publication type:
- Article
An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains.
- Published in:
- Marketing Science, 2004, v. 23, n. 4, p. 476, doi. 10.1287/mksc.1040.0082
- By:
- Publication type:
- Article
The Impact of Advancing Technology on Marketing and Academic Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial