Results: 12
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 419, doi. 10.1287/mksc.1040.0051
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- Publication type:
- Article
Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 429, doi. 10.1287/mksc.1040.0049
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- Publication type:
- Article
Partial-Repeat-Bidding in the Name-Your-Own-Price Channel.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 407, doi. 10.1287/mksc.1040.0062
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- Publication type:
- Article
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 451, doi. 10.1287/mksc.1040.0056
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- Publication type:
- Article
Who Benefits from Store Brand Entry?
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 364, doi. 10.1287/mksc.1030.0036
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- Publication type:
- Article
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 391, doi. 10.1287/mksc.1030.0032
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- Publication type:
- Article
Technological Advances,Transaction Costs, and Consumer Welfare.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 335, doi. 10.1287/mksc.1030.0038
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- Publication type:
- Article
The Effects of Free Sample Promotions on Incremental Brand Sales.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 345, doi. 10.1287/mksc.1030.0052
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- Publication type:
- Article
Decomposing the Sales Promotion Bump with Store Data.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 317, doi. 10.1287/mksc.1040.0061
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- Publication type:
- Article
Communication Strategies and Product Line Design.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 304, doi. 10.1287/mksc.1030.0048
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- Publication type:
- Article
Modeling Browsing Behavior at Multiple Websites.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 280, doi. 10.1287/mksc.1040.0050
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- Publication type:
- Article
A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 275, doi. 10.1287/mksc.1040.0085
- Publication type:
- Article