Results: 7
Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
- Published in:
- 2003
- By:
- Publication type:
- Editorial
The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 246, doi. 10.1287/mksc.22.2.246.16035
- By:
- Publication type:
- Article
Indirect Network Externality Effects on Product Attributes.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 209, doi. 10.1287/mksc.22.2.209.16037
- By:
- Publication type:
- Article
Erratum Internet Shopping Agents: Virtual Co-Location and Competition.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 271, doi. 10.1287/mksc.22.2.271.16034
- By:
- Publication type:
- Article
In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 161, doi. 10.1287/mksc.22.2.161.16040
- By:
- Publication type:
- Article
Negotiations and Exclusivity Contracts for Advertising.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 222, doi. 10.1287/mksc.22.2.222.16036
- By:
- Publication type:
- Article
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 188, doi. 10.1287/mksc.22.2.188.16041
- By:
- Publication type:
- Article