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Marketing Science Conference University of Alberta, June 2002.
- Published in:
- 2002
- By:
- Publication type:
- Proceeding
Editorial The Mission of Marketing Science.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.1.162
- By:
- Publication type:
- Article
Search Committee Report: Marketing Science--A Strong Franchise with a Bright Future.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.0.157
- By:
- Publication type:
- Article
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 74, doi. 10.1287/mksc.21.1.74.160
- By:
- Publication type:
- Article
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 14, doi. 10.1287/mksc.21.1.14.159
- By:
- Publication type:
- Article
Investigating New Product Diffusion Across Products and Countries.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 97, doi. 10.1287/mksc.21.1.97.161
- By:
- Publication type:
- Article
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 32, doi. 10.1287/mksc.21.1.32.155
- By:
- Publication type:
- Article
Consistent Assortment Provision and Service Provision in a Retail Environment.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 54, doi. 10.1287/mksc.21.1.54.158
- By:
- Publication type:
- Article