Results: 11
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 382, doi. 10.1287/mksc.20.4.382.9757
- By:
- Publication type:
- Article
The Spatial Representation of Market Information.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759
- By:
- Publication type:
- Article
Market Measurement and Analysis: The First 'Marketing Science' Conference.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 349, doi. 10.1287/mksc.20.4.349.9758
- By:
- Publication type:
- Article
Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 360, doi. 10.1287/mksc.20.4.360.9754
- By:
- Publication type:
- Article
The History of the Marketing College Is a Work in Progress.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 364, doi. 10.1287/mksc.20.4.364.9752
- By:
- Publication type:
- Article
Editorial.
- Published in:
- 2001
- By:
- Publication type:
- Editorial
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 337, doi. 10.1287/mksc.20.4.337.9762
- By:
- Publication type:
- Article
The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 373, doi. 10.1287/mksc.20.4.373.9761
- By:
- Publication type:
- Article
Pizzas: π or Square? Psychophysical Biases in Area Comparisons.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 405, doi. 10.1287/mksc.20.4.405.9756
- By:
- Publication type:
- Article
2001: A Marketing Odyssey.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 331, doi. 10.1287/mksc.20.4.331.9753
- By:
- Publication type:
- Article
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 442, doi. 10.1287/mksc.20.4.442.9751
- By:
- Publication type:
- Article