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Research Note: Overselling with Opportunistic Cancellations.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 605, doi. 10.1287/mksc.18.4.605
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- Article
The Decomposition of Promotional Response: An Empirical Generalization.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 504, doi. 10.1287/mksc.18.4.504
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- Article
When and How Is the Internet Likely to Decrease Price Competition?
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 485, doi. 10.1287/mksc.18.4.485
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- Article
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 584, doi. 10.1287/mksc.18.4.584
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- Article
The Variety of an Assortment.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 527, doi. 10.1287/mksc.18.4.527
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- Article
The Quality Double Whammy.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 463, doi. 10.1287/mksc.18.4.463
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- Article
Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing.
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 569, doi. 10.1287/mksc.18.4.569
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- Article
Success in High-Technology Markets: Is Marketing Capability Critical?
- Published in:
- Marketing Science, 1999, v. 18, n. 4, p. 547, doi. 10.1287/mksc.18.4.547
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- Article