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The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications.
- Published in:
- Marketing Science, 1999, v. 18, n. 3, p. 317, doi. 10.1287/mksc.18.3.317
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- Article
Response to the Comments on "Industrial Pricing: Theory and Managerial Practice"
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- Marketing Science, 1999, v. 18, n. 3, p. 458, doi. 10.1287/mksc.18.3.458
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- Article
Commentary on "Industrial Pricing: Theory and Managerial Practice"
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- Marketing Science, 1999, v. 18, n. 3, p. 455, doi. 10.1287/mksc.18.3.455
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- Publication type:
- Article
Industrial Pricing: Theory and Managerial Practice.
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- Marketing Science, 1999, v. 18, n. 3, p. 435, doi. 10.1287/mksc.18.3.435
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- Article
Risk Behavior in Response to Quotas and Contests.
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- Marketing Science, 1999, v. 18, n. 3, p. 417, doi. 10.1287/mksc.18.3.417
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- Article
Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.
- Published in:
- Marketing Science, 1999, v. 18, n. 3, p. 396, doi. 10.1287/mksc.18.3.396
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- Article
SilverScreener: A Modeling Approach to Movie Screens Management.
- Published in:
- Marketing Science, 1999, v. 18, n. 3, p. 352, doi. 10.1287/mksc.18.3.352
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- Publication type:
- Article
Development and Implementation of a Segment Selection Procedure for Industrial Product Markers.
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- Marketing Science, 1999, v. 18, n. 3, p. 373, doi. 10.1287/mksc.18.3.373
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- Article
The Fundamental Templates of Quality Ads.
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- Marketing Science, 1999, v. 18, n. 3, p. 333, doi. 10.1287/mksc.18.3.333
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- Article
PromoCast Trademark: A New Forecasting Method for Promotion Planning.
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- Marketing Science, 1999, v. 18, n. 3, p. 301, doi. 10.1287/mksc.18.3.301
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- Article
A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
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- Marketing Science, 1999, v. 18, n. 3, p. 274, doi. 10.1287/mksc.18.3.274
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- Article
Commercial Use of UPC Scanner Data: Industry and Academic Perspectives.
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- Marketing Science, 1999, v. 18, n. 3, p. 247, doi. 10.1287/mksc.18.3.247
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- Publication type:
- Article
"Do the right thing:" Diverging Effects of Accountability in a Managerial Context.
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- Marketing Science, 1999, v. 18, n. 3, p. 230, doi. 10.1287/mksc.18.3.230
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- Article
Accounting Profits Versus Marketing Profits: A Relevant Matric for Category Management.
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- Marketing Science, 1999, v. 18, n. 3, p. 208, doi. 10.1287/mksc.18.3.208
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- Publication type:
- Article
The Success of Marketing Management Support Systems.
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- Marketing Science, 1999, v. 18, n. 3, p. 196, doi. 10.1287/mksc.18.3.196
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- Article