Works matching IS 07322399 AND DT 1999 AND VI 18 AND IP 2
Results: 5
The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects.
- Published in:
- Marketing Science, 1999, v. 18, n. 2, p. 178, doi. 10.1287/mksc.18.2.178
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- Article
Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?
- Published in:
- Marketing Science, 1999, v. 18, n. 2, p. 154, doi. 10.1287/mksc.18.2.154
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- Article
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes.
- Published in:
- Marketing Science, 1999, v. 18, n. 2, p. 137, doi. 10.1287/mksc.18.2.137
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- Article
The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions.
- Published in:
- Marketing Science, 1999, v. 18, n. 2, p. 95, doi. 10.1287/mksc.18.2.95
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- Publication type:
- Article
A Bayesian Model to Forecast New Product Performance in Domestic and International Markets.
- Published in:
- Marketing Science, 1999, v. 18, n. 2, p. 115, doi. 10.1287/mksc.18.2.115
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- Article