Found: 6
Select item for more details and to access through your institution.
Similarities in Choice Behavior Across Product Categories.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 91, doi. 10.1287/mksc.17.2.91
- By:
- Publication type:
- Article
To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 124, doi. 10.1287/mksc.17.2.124
- By:
- Publication type:
- Article
Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 107, doi. 10.1287/mksc.17.2.107
- By:
- Publication type:
- Article
Direct Estimation of Batsell and Polking's Model.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 170, doi. 10.1287/mksc.17.2.170
- By:
- Publication type:
- Article
Product Line Design for a Distribution Channel.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 156, doi. 10.1287/mksc.17.2.156
- By:
- Publication type:
- Article
The Role of Sale Signs.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 139, doi. 10.1287/mksc.17.2.139
- By:
- Publication type:
- Article