Results: 5
A comparative analysis of neural networks and statistical methods for predicting consumer choice.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 370, doi. 10.1287/mksc.16.4.370
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- Publication type:
- Article
Mixing behavior in cross-country diffusion.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 354, doi. 10.1287/mksc.16.4.354
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- Publication type:
- Article
Bias and systematic change in the parameter estimates of macro-level diffusion models.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 338, doi. 10.1287/mksc.16.4.338
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- Publication type:
- Article
Creating micro-marketing pricing strategies using supermarket scanner data.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 315, doi. 10.1287/mksc.16.4.315
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- Publication type:
- Article
The impact of waiting time guarantees on customer's waiting experiences.
- Published in:
- Marketing Science, 1997, v. 16, n. 4, p. 295, doi. 10.1287/mksc.16.4.295
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- Publication type:
- Article