Results: 6
Pioneer's marketing mix reactions to entry in different competitive game structures: Theoretical...
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 271, doi. 10.1287/mksc.16.3.271
- By:
- Publication type:
- Article
Side payments in marketing.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 246, doi. 10.1287/mksc.16.3.246
- By:
- Publication type:
- Article
Will it ever fly? Modeling the takeoff of really new consumer durables.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 256, doi. 10.1287/mksc.16.3.256
- By:
- Publication type:
- Article
Dual distribution channels: The competition between rental agencies and dealers.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 228, doi. 10.1287/mksc.16.3.228
- By:
- Publication type:
- Article
Why store brand penetration varies by retailer.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 208, doi. 10.1287/mksc.16.3.208
- By:
- Publication type:
- Article
Vertical strategic interaction: Implications for channel pricing strategy.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 185, doi. 10.1287/mksc.16.3.185
- By:
- Publication type:
- Article