Works matching IS 07322399 AND DT 1997 AND VI 16 AND IP 2
Results: 5
Incorporating demographic variables in brand choice models: An indivisible alternatives framework.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 166, doi. 10.1287/mksc.16.2.166
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- Publication type:
- Article
A generalized utility model of disappointment and regret effects on post-choice valuation.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 97, doi. 10.1287/mksc.16.2.97
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- Publication type:
- Article
Products with branded components: An approach for premium pricing and partner selection.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 146, doi. 10.1287/mksc.16.2.146
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- Publication type:
- Article
Customer satisfaction, productivity, and profitability: Differences between goods and services.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129
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- Publication type:
- Article
Slotting allowances and new product introductions.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 112, doi. 10.1287/mksc.16.2.112
- By:
- Publication type:
- Article